CAUSE MARKETING

"50% of global consumers said they would be more willing to reward companies 
that give back to society by paying more for their goods and services."

-       Nielsen, Consumers Who Care (2013)

What is Cause Marketing?

Simply put, Cause Marketing is a strategic marketing partnership that unites a company and a brand with a social cause to generate business and societal benefits. 

Why We Do It:

Today, there are countless ways to tell your unique story and a vast number of potential audiences within reach. But how do you not only reach those audiences but also connect with them in a way that affects change and supports your business goals?

At Red Mantel, we have a unique approach to strengthening our clients’ marketing efforts.  By helping our clients forge strategic partnerships with cause-related organizations well aligned with their core business values, our clients:

·      enhance their public image

·      increase sales and brand awareness 

·      boost employee loyalty and productivity, and

·      maximize the impact of their philanthropic initiatives

In short, our clients can have a real, lasting impact on social and environmental causes while creating significant value for their employees, brand and reputation.

It’s a win-win that works. 

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