"50% of global consumers said they would be more willing to reward companies
that give back to society by paying more for their goods and services."
- Nielsen, Consumers Who Care (2013)
What is Cause Marketing?
Simply put, Cause Marketing is a strategic marketing partnership that unites a company and a brand with a social cause to generate business and societal benefits.
Why We Do It:
Today, there are countless ways to tell your unique story and a vast number of potential audiences within reach. But how do you not only reach those audiences but also connect with them in a way that affects change and supports your business goals?
At Red Mantel, we have a unique approach to strengthening our clients’ marketing efforts. By helping our clients forge strategic partnerships with cause-related organizations well aligned with their core business values, our clients:
· enhance their public image
· increase sales and brand awareness
· boost employee loyalty and productivity, and
· maximize the impact of their philanthropic initiatives
In short, our clients can have a real, lasting impact on social and environmental causes while creating significant value for their employees, brand and reputation.
It’s a win-win that works.